Ensemble Launches New Outerwear Line
Monday, November 2, 2009 at 1:42PM 
Taking their taste, style, and business acumen that made Vale Jewelry so sucessful, Vale designers Ava and Eva Bai, along with their business partner Camilla Shah have recently launched Ensemble, a new clothing line unlike any other. Specializing in fashion forward outerwear - think coats, jackets, blazers - the philosophy of Ensemble is to offer clothes that are classic, chic, and affordable. At $95 for coats (pictured above), they are definitely hard to resist.
Ensemble plans to only sell online and direct-to-customer and not to stores. By focusing on direct-to-customer and online, they are able to make the prices much more affordable to the consumer. "Doing wholesale to stores requires a entirely different business strategy and, in the end, it makes the product more expensive to the customer," explains Ava Bai. "By selling directly to the customer, we can sell at prices that works for the customer." The Ensemble website will be launched in about a month. In the meantime you can find them at The Market NYCon Saturdays and Sundays. You can also contact Ensemble via email at: team@wearensemble.com.

















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